Prescription Drug Costs Are On The Rise; So Are The TV Ads Promoting Them — Kaiser Health News, By Bruce Horovitz and Julie Appleby

Laura Ries was moved to action when she saw a TV commercial that portrayed a woman enjoying time with her grandchildren after taking Lyrica, a prescription medication for diabetic nerve pain. Ries’ elderly mother suffered from just that problem. “The ad showed someone who was enjoying life again,” said Ries, president of a marketing strategy…

via Prescription Drug Costs Are On The Rise; So Are The TV Ads Promoting Them — Kaiser Health News

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Author: mmbar42

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